Retain and build loyalty

Remind them to reorder, re-engage those who stopped buying and celebrate their dates, on each customer's channel.

No card to get started

Compatible with
Shopify VTEX WooCommerce

Trusted by companies across industries

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How Bruma brings customers back

Three retention Playbooks on WhatsApp, each at its moment.

Replenishment Driver

Running low on gels.

Bruma Verified
✓Bought!
⚡ You could be running low on Energy Gels for your long runs. They're waiting in a cart ready to pay. Reorder them here.
Reorder
Just what I needed!
Soft Reactivation

Hasn't bought in a while.

Bruma Verified
✓Bought!
Hi, Nico! We have something to tell you about. The Bruma Run cushions every step so you can rack up the miles in comfort 👟 Use code BRUMA10 for 10% off them. Check them out on its page.
I love them!
Birthday Bash

It's her birthday.

Bruma Verified
✓Bought!
Happy birthday, Ana! 🎉 To celebrate, here's 10% off the product we picked for you with code BRUMA10. Discover it on its page.
Thank you! 🥳

Illustrative conversations from Bruma, a fictional store. Sample products and prices. Actions do not send messages or place purchases.

They buy once and never come back.

Every customer costs you to win. If they don't come back, that cost is lost.

  • A single purchase

    They bought once and nothing gave them a reason to return.

  • Customers who cool off

    Without hearing from you, their interest fades.

  • Moments that slip by

    What they bought runs out or their birthday arrives, and nobody writes.

One moment, one message, one purchase.

Retention Playbooks write when each customer is ready to buy again.

  1. It spots the moment

    When what they bought runs out, when they stop buying or when their date arrives.

    Nico could be running low on gels.

  2. It writes the message

    The AI writes about products they care about, on the channel they have.

    It reminds him to reorder, on WhatsApp.

  3. It brings them back

    With a button to buy, and your coupon if you choose one.

    Nico buys again.

Every Playbook brings a customer back

From the reorder to the last try, each one writes at its moment. Open one to see how it works.

What you'll measure

Each Playbook shows its sales in your Playbooks list, and the reactivation ones add their report.

  • Attributed revenue
  • ROI
  • Conversion
  • Reactivated revenue by segment
  • Reactivated revenue by channel
  • Average time to reactivation

FAQ

Frequently asked questions

How does it know when to write to each customer?

Each Playbook has its moment. Replenishment Driver, when what they bought runs out; the reactivation ones, when they stop buying; the date ones, on their birthday or the anniversary of their purchase.

Won't it end up flooding my customers?

Playbooks respect the night, each customer's opt-out and a weekly limit on proactive messages.

Which Playbooks retain customers?

Replenishment Driver, Soft Reactivation, Dormant Revival, Birthday Bash, Anniversary Surprise and Sunset Saver.

How do I know they come back?

Your Playbooks list shows each one's attributed revenue, ROI and conversion, and the reactivation ones add their report.

Brands that grow closer to their customers

Get your customers to buy again.

Connect your store and turn on your retention Playbooks. No card needed to start.