Anniversary Surprise

On the day another year passes since their first purchase, the AI celebrates it and shows them products they don't have.

No card to get started

Compatible with
Shopify VTEX WooCommerce
Illustration: five anniversary messages from the Bruma demo store on Instagram, email, WhatsApp, push and SMS, each opening with a 🎉, saying how many years have passed since the first purchase and showing products.

What it does for your store

  • The day of their first purchase

    It takes the day and month of their first purchase, by your store's date, and writes on that day each year.

  • Products they don't have

    It shows them products they may like, without repeating what they bought, with a button to its page.

  • On their best channel

    On WhatsApp, SMS, Instagram, email or push, in the daytime, within your proactive Playbooks' cap.

  • A coupon, if you assign one

    If you assign a coupon, the message offers it for the featured product. Without one, it celebrates and recommends.

How each anniversary is celebrated

From the message to the purchase, it all stays in your Inbox.

Illustration: in the Inbox, today marks one year since Valentina's first purchase; Anniversary Surprise celebrates it on Instagram with a selection and a button to its page. Valentina buys the Travel Duffel.
  1. The day arrives

    Today marks one year since Valentina's first purchase in your store.

  2. It celebrates in the daytime

    In the first daytime window, on the channel that reaches her best, with products she doesn't have.

  3. And another purchase

    The sale lands in the Playbook's attributed revenue, in your Playbooks list.

Set up in minutes

Choose the channels, the audience, the coupon and the tone. Then turn it on.

Works with your eCommerce

It takes the first purchase date your store shares with Hellotext. Connect your eCommerce in minutes with our setup assistant.

Available from the Pro plan, with 38 eCommerce Playbooks. See plans

FAQ

Frequently asked questions

What is Anniversary Surprise?

It's the Playbook that celebrates every year since your customer's first purchase, with a message and products they may like.

Which anniversary does it celebrate?

Their first purchase recorded in Hellotext, by day and month in your store's date. Not their signup or a loyalty program.

When does it write?

On that day, in the first daytime window of your store's time zone. If the day ends before it's sent, it isn't sent later.

Which products does it show?

Up to 10 products for sale they may like, without repeating the kinds of products they already bought.

Does it include a gift?

If you assign a Hellotext coupon, yes, the message offers it for the featured product. Without one, it celebrates and recommends.

How many messages does each customer get?

One a year, and it counts toward the three-a-week cap of your proactive Playbooks.

How do I know how much it sells?

Your Playbooks list shows its attributed revenue, its ROI, its conversion and its revenue per message.

Which plan includes it?

It's available from the Pro plan, which includes 38 eCommerce Playbooks.

Learn more

  • Help Center

    Anniversary Surprise

    How to choose its channels, its audience and its coupon, and how to review its messages before turning it on.

Celebrate your customers' next anniversary.

Connect your store and turn on Anniversary Surprise. No card needed to start.