Dormant Revival

When a customer goes 90 days without activity in your store, the AI writes to them with products they like.

No card to get started

Compatible with
Shopify VTEX WooCommerce
Illustration: five messages from the Bruma demo store on Instagram, email, WhatsApp, push and SMS, each about a product and what makes it good, without mentioning the customer's absence.

What it does for your store

  • After 90 days

    It writes once 90 days pass without them viewing, adding, buying or writing to you. If they come back, it doesn't.

  • One product, with energy

    It features a product they like, with what makes it good. It never says they were away or rushes them.

  • On their best channel

    On WhatsApp, SMS, Instagram, email or push, in the daytime, and no more than one message a week per customer.

  • A coupon, if you assign one

    If you assign a coupon, the message offers it for the featured product. Without one, it mentions no discount.

How each customer comes back

From their last visit to the purchase, it all stays in your Inbox.

Illustration: in the Inbox, Valentina views the White Sneakers and doesn't come back; 90 days pass and, in the daytime, Dormant Revival writes to her on WhatsApp with the photo and a button to its page. Valentina buys them.
  1. Their last visit

    Valentina views the White Sneakers and doesn't come back to your store.

  2. 90 days pass

    No views, cart adds, purchases or messages. If she comes back first, the Playbook doesn't write.

  3. The AI writes to her

    In the daytime, on the channel that reaches her best, with a featured product and a button to its page.

  4. And she comes back

    The sale lands in the Playbook's report, with the attributed revenue and the reactivation rate.

Set up in minutes

Choose the channels, the audience, the coupon and the tone. Then turn it on.

Works with your eCommerce

The Playbook uses the catalog and the activity your store shares with Hellotext. Connect your eCommerce in minutes with our setup assistant.

Available from the Pro plan, with 38 eCommerce Playbooks. See plans

FAQ

Frequently asked questions

What is Dormant Revival?

It's the Playbook that writes to whoever goes 90 days without showing up in your store, with an AI message about products they like.

Who does it write to?

Whoever reaches 90 days without viewing products, adding to the cart, buying or writing to you while the Playbook is on. They don't need to have bought before, and it doesn't write to those who had already reached it.

How is it different from Soft Reactivation?

Soft Reactivation writes at 30 days, from the Grow plan; this one, at 90, from the Pro plan.

Which products does it show?

Up to 10 products for sale based on what they like, or your store's, with one featured.

When does it send the message?

In the first daytime window of your store's time zone. If they come back first, it isn't sent.

How many messages does each customer get?

One a week from this Playbook, and up to three a week across all your proactive Playbooks.

Can I offer a discount?

Yes, with a Hellotext coupon, which the message offers for the featured product. Your store's promotions and AI discounts apply to a cart, and this Playbook writes about products.

How do I know how many come back?

Its report shows the attributed revenue, the reactivation rate, the revenue recovered and the time until they come back.

Which plan includes it?

It's available from the Pro plan, which includes 38 eCommerce Playbooks.

Learn more

  • Help Center

    Dormant Revival

    How to choose its channels, its audience, its coupon and its tone, and how to review its messages before turning it on.

Win back whoever's been away for months.

Connect your store and turn on Dormant Revival. No card needed to start.