Soft Reactivation

When a customer goes 30 days without activity in your store, the AI writes to them with a product they like.

No card to get started

Compatible with
Shopify VTEX WooCommerce
Illustration: five messages from the Bruma demo store on Instagram, email, WhatsApp, push and SMS. Each shows a product without mentioning the customer's absence, and all but the push greet them by name.

What it does for your store

  • When they stop showing up

    It writes once 30 days pass without them viewing, adding, buying or writing to you. If they come back, it doesn't.

  • One product to come back for

    It features one of the products they like, with a button to its page. It never says they were away.

  • In the daytime, no pushing

    On WhatsApp, SMS, Instagram, push or email, in the daytime, and no more than one message a week per customer.

  • A coupon, if you assign one

    If you assign a coupon, the message offers it only for the featured product. Without one, it mentions no discount.

How each customer comes back

From their last visit to the purchase, it all stays in your Inbox.

Illustration: in the Inbox, Valentina views the Travel Duffel and doesn't come back; 30 days pass and, in the daytime, Soft Reactivation writes to her on Instagram with the photo and a button to its page. Valentina buys it.
  1. Their last visit

    Valentina views the Travel Duffel and doesn't come back to your store.

  2. 30 days pass

    No views, cart adds, purchases or messages. If she comes back first, the Playbook doesn't write.

  3. The AI writes to her

    In the daytime, on the channel that reaches her best, with a featured product and a button to its page.

  4. And she comes back

    The sale lands in the Playbook's report, with the attributed revenue and the reactivation rate.

Set up in minutes

Choose the channels, the audience, the coupon and the tone. Then turn it on.

Works with your eCommerce

The Playbook uses the catalog and the activity your store shares with Hellotext. Connect your eCommerce in minutes with our setup assistant.

Available from the Grow plan, with 25 eCommerce Playbooks. See plans

FAQ

Frequently asked questions

What is Soft Reactivation?

It's the Playbook that writes to whoever goes 30 days without showing up in your store, with an AI message about products they like.

Who does it write to?

Whoever reaches 30 days without viewing products, adding to the cart, buying or writing to you while the Playbook is on, before 90 days. They don't need to have bought before.

Which products does it show?

Up to 10 products for sale based on what they like, or your store's, with one featured. On SMS and push, only the featured one.

When does it send the message?

In the first daytime window of your store's time zone after the 30 days. If they come back first, it isn't sent.

What if they don't come back?

After 90 days, Dormant Revival can write to them, from the Pro plan.

How many messages does each customer get?

One a week from this Playbook, and up to three a week across all your proactive Playbooks.

Can I offer a discount?

Yes, with a Hellotext coupon, which the message offers only for the featured product. Your store's promotions and AI discounts apply to a cart, and this Playbook writes about products.

How do I know how many come back?

Its report shows the attributed revenue, the reactivation rate, the revenue recovered and the time until they come back.

Which plan includes it?

It's available from the Grow plan, which includes 25 eCommerce Playbooks.

Learn more

  • Help Center

    Soft Reactivation

    How to choose its channels, its audience, its discount and its tone, and how to review its messages before turning it on.

Write again to whoever stopped showing up.

Connect your store and turn on Soft Reactivation. No card needed to start.