Playbooks that turn interest into sales.
Automations that respond to every customer and segmented campaigns, over WhatsApp and SMS, with ROI as the measure of return.
About 10% of digital sales, attributed to Hellotext with 5 Playbooks.
Augusto Donoso, Prochampions
- Multi-brand sports eCommerce
- VTEX
- WhatsApp and SMS
857× ROI on cart recovery, against Meta's cost
1 Know the customer
Know every customer and act at the right time.
With brands and products for many sports, each person's signals decide what to tell them and when.
-
- Products viewed
- Brands explored
- Purchases
What they view and buy
-
VTEX integration
-
- Browse recovery
- Price drop alerts
- Cart recovery
- Recommendations
- Segmented campaigns
Five Playbooks
-
A relevant message, over WhatsApp or SMS
Knowing which brands they like, which sport they play or which products they were looking at lets us segment much more precisely and bring them an offer that makes sense to them.
2 Run on Playbooks
Five Playbooks, one connected strategy.
Each Playbook responds to a different signal and runs on its own, without preparing every contact by hand.
Follow the purchase journey
- Browse recovery A visit to the store
- Price drop alerts A change in the offer
- Cart recovery A chosen product
- Recommendations Their interests
Activate audiences
- Segmented campaigns Their affinity with brands or products
What convinced us was seeing that the Playbooks brought in sales without our having to run each contact manually.
3 Measure the return
ROI against Meta's cost.
How many times attributed revenue covers the estimated cost of the WhatsApp messages.
- 857× Cart recovery
- 286× Price drop alert
- 217× Browse recovery
How it is calculated
ROI = Attributed revenue ÷ Estimated messaging cost
153× average ROI across the Playbooks
Includes WhatsApp and SMS costs.
Carts, browsing and price alerts respond to a specific signal: a chosen product, a visit or a change in the offer.
Explore the Price-Drop Pouncer Playbook4 Personalize campaigns
Segmented campaigns, over WhatsApp and SMS.
The same customer knowledge decides who each campaign should reach and on which channel.
The most profitable campaign is not the biggest one, but the most personalized one.
The segmented action made better use of every message sent, an approach that continues in campaigns like Nike Discounts.
WhatsApp Products with images and a conversation with the customer.
SMS A short, direct format with a link to the store.
Both channels from the same platform, with results attributed to each one.
How these results are measured
Hellotext Playbooks dashboard, last 30 days, checked on September 16, 2026; values subject to change. ROI relates attributed revenue to estimated messaging cost: it is not net profit and does not include the Hellotext subscription, product costs or other operating costs.
Turn your customers' interest into sales.
Activate Playbooks that respond to each customer's behavior and measure their return against each channel's cost.