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Missions that turn interest into sales.

Automations that respond to every customer and segmented campaigns, over WhatsApp and SMS, with ROI as the measure of return.

About 10% of digital sales, attributed to Hellotext with 5 missions.

Augusto Donoso, Prochampions

  • Multi-brand sports ecommerce
  • VTEX
  • WhatsApp and SMS
Prochampions WhatsApp
White running shoes with black stripes Hi Sofia 👋 Your running shoes are still in your cart, in the size you chose. You can finish your purchase right here.
Back to cart
Illustrative cart recovery example with demonstration names and products.

857× ROI on cart recovery, against Meta's cost

1 Know the customer

Know every customer and act at the right time.

With brands and products for many sports, each person's signals decide what to tell them and when.

    • Products viewed
    • Brands explored
    • Purchases

    What they view and buy

  2. VTEX integration

    • Browse recovery
    • Price drop alerts
    • Cart recovery
    • Recommendations
    • Segmented campaigns

    Five missions

  4. A relevant message, over WhatsApp or SMS

Knowing which brands they like, which sport they play or which products they were looking at lets us segment much more precisely and bring them an offer that makes sense to them.

Augusto Donoso Prochampions

2 Run on missions

Five missions, one connected strategy.

Each mission responds to a different signal and runs on its own, without preparing every contact by hand.

Follow the purchase journey

  1. Browse recovery A visit to the store
  2. Price drop alerts A change in the offer
  3. Cart recovery A chosen product
  4. Recommendations Their interests

Activate audiences

  1. Segmented campaigns Their affinity with brands or products

What convinced us was seeing that the missions brought in sales without our having to run each contact manually.

Augusto Donoso Prochampions
Prochampions WhatsApp
Lilac training duffel bag Good news, Sofia: the training bag you looked at dropped in price.
See the bag
Illustrative price drop example with demonstration names and products.
Prochampions WhatsApp
Sofia, here are the shoes you looked at.
Black running shoes with a pink sole
Running shoes Black and pink
See model
White sneakers with black stripes
Everyday sneakers White and black
See model
Illustrative browse recovery example with demonstration names and products.

3 Measure the return

ROI against Meta's cost.

How many times attributed revenue covers the estimated cost of the WhatsApp messages.

Highlighted WhatsApp missions
  1. 857× Cart recovery
  2. 286× Price drop alert
  3. 217× Browse recovery

How it is calculated

ROI = Attributed revenue ÷ Estimated messaging cost

153× average ROI across the missions

Includes WhatsApp and SMS costs.

Carts, browsing and price alerts respond to a specific signal: a chosen product, a visit or a change in the offer.

4 Personalize campaigns

Segmented campaigns, over WhatsApp and SMS.

The same customer knowledge decides who each campaign should reach and on which channel.

The most profitable campaign is not the biggest one, but the most personalized one.

Augusto Donoso Prochampions At eCommerce Day Colombia, translated from Spanish.
Broad campaign Black Friday, for the whole base
Affinity campaign ON products, for people who showed interest

The segmented action made better use of every message sent, an approach that continues in campaigns like Nike Discounts.

Prochampions WhatsApp
White sports t-shirt Sofia, you are hearing it first: running discounts this week.
See discounts
Illustrative WhatsApp campaign example with demonstration products.

WhatsApp Products with images and a conversation with the customer.

Prochampions
Today 09:00
Text Message · SMS
Prochampions: Black Days start today. Discounts on running, training and more at prochampions.example.com/black-days Reply STOP to opt out
Illustrative SMS campaign example with a demonstration link.

SMS A short, direct format with a link to the store.

Both channels from the same platform, with results attributed to each one.

How these results are measured

Hellotext missions dashboard, last 30 days, checked on September 16, 2026; values subject to change. ROI relates attributed revenue to estimated messaging cost: it is not net profit and does not include the Hellotext subscription, product costs or other operating costs.

Turn your customers' interest into sales.

Activate missions that respond to each customer's behavior and measure their return against each channel's cost.

Start for free See plans

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